General Copywriting
Whether it is for your corporate website, artist bio, or social media profiles, I create copy that is authentic to your brand. This is just a small sample of the copywriting I have done over the years.
Bringing the Heart Back to Healthcare: Copywriting for Spiralling Upwards Health & Wellness
Project Overview
When Zephyr approached me, they were facing a challenge that so many heart-led entrepreneurs hit: they had a beautiful, deeply impactful business, but their website copy felt cold, sterile, and entirely detached from who they actually are.
While their new website is currently being designed and built around my words, this case study breaks down the strategic copy overhaul we executed to transform their digital presence into a warm, safe, and deeply authentic space.
The Challenge
Zephyr is a queer, nonbinary, and neurodivergent integrative health coach, personal trainer, and bodywork practitioner. They create safe, deeply healing spaces for people who have felt completely invisible, dismissed, or burned by traditional medicine.
They brought me what they lovingly called "verbal chaos", a massive, meandering backstory filled with deep passion and incredible clinical expertise. They needed a writer who could step into that chaos, find the golden threads, and spin them into copy that felt less like a clinical textbook and more like an open, supportive conversation.
My mission was to make their copy clear, compelling, and incredibly easy to read, without losing an ounce of the soul, identity, and values that make Zephyr's work so vital.
The Strategy & Execution
1. Finding the Story in the Chaos
Instead of hiding Zephyr’s lived experience behind standard, boring professional bio templates, we put it front and center. I took their history as a dancer navigating chronic pain and turned it into a bridge of empathy for their future clients. We shifted the perspective from a detached medical authority to an honest, lived-experience partnership.
2. Trading Jargon for Human Connection
I systematically stripped away the rigid, deficit-based language commonly found in traditional health spaces.
The Old Way: Talking about "fixing symptoms" or treating people like a "puzzle to be solved".
The New Way: Inviting people to "listen to their bodies," look for "patterns," and move toward "autonomy and joy".
We anchored the entire brand voice in one grounding, human truth:
"You are not a puzzle to be solved, you are a whole human to be heard."
3. Making Complex Services Welcome and Clear
Zephyr does a lot—integrative coaching, biomechanics-based personal training, balanced bodywork, and craniosacral therapy. It’s incredibly easy for a prospective client to get overwhelmed by that much variety. I organized these modalities into clear, scannable sections that focus heavily on how a client will feel rather than just the clinical definitions. By using intentional, gentle bullet points, someone suffering from chronic burnout or mystery fatigue can instantly see themselves in the text and know they are in the right place.
4. Taking the Anxiety Out of the Next Step
For marginalized communities or people weary of healthcare spaces, booking a consultation can feel terrifying. We rewrote the booking process to be completely transparent, mapping out exactly what happens during a Discovery Call. It removes the guesswork and makes taking that first step feel safe, predictable, and supportive.
The Outcome
The true measure of a copywriting project isn't just a clean layout; it's how it makes the business owner feel. When Zephyr read the final copy, it moved them to tears. By capturing their voice, their story, and the true heart behind their work, we took a massive entrepreneurial weight off their shoulders, leaving them with copy that feels deeply authentic, intentional, and true to their brand.
Brand/Creative Copywriting: Band Bio Time Lords
Founded by Beth Hunter in 2014, Time Lords has been keeping the spirit of rock and roll alive for over a decade. Since their self-titled debut first hit the scene as a CD-only release in 2016, the band’s sound has evolved through four studio albums, including Into Oblivion, This Love, and Goodbye Cliché. Time Lords features a history shaped by the contributions of past members Chad Hughes, Jon Dilgard, Matt Hupp, and Ed Mann. Now operating as a solo powerhouse, Beth is keeping the momentum alive as she heads back into the studio to craft the fifth album.
Brand/Creative Copywriting: Queer Temple
Queer Temple is TUTV’s first LGBTQIA+ series, co-created by Temple Alumni Christopher Smith and Andreas Copes. The program examines the world through the eyes of LGBTQIA+ individuals, focusing on current events, history, and life in the queer community.
LGBTQIA+ history and education are crucial for understanding community dynamics. Temple University’s Pride Class, also known as CSI 4628: Empowerment of the LGBTQ+ Community Through the NYC Pride March, is a course that teaches students about the history of Pride, the LGBTQIA+ community, and how to get involved in the New York City Pride March.
On the Fall 2024 semester premiere of Queer Temple, host-in-training Lee welcomes the Director of Undergraduate Studies and Director of Communication Studies at Klein College of Media & Communication, Dr. Scott Gratson, Ph.D. Ph.D. (he/him) to the show. Dr. Gratson has served in various capacities for NYC Pride since 2017, including Captain of Spectator Services, for which he was awarded Volunteer of the Year by Heritage of Pride in 2022. Gratson created and teaches the “Pride Class” featured in this episode.
Later, host Laila Page welcomes some of Dr. Gratsons students, Cullen Mccormick (he/him), Kevin Murphy (he/him), Kimberly Gucciardi-Kreigh (she/they), and Camille Murphy (she/her) to the studio to discuss their experiences in the class, their roles in the NYC Pride March, and more.
Social Media Copywriting: Renew A&R LinkedIn
Renew Additions and Remodeling, LLC has been a trusted home remodeling contractor in Greater Columbus, Ohio, since 2014. Founded by Dan Rivera, we began as a small remodeling business focused on bathrooms and custom tile work. Today, we've grown into a full-service remodeling company specializing in home additions, kitchen remodels, bathroom remodels, basement finishing, flooring installation, and custom tile design.
As a locally owned and operated business, we pride ourselves on providing Columbus homeowners with high-quality craftsmanship, clear communication, and a clean job site. Whether you're looking to add more living space, update your kitchen, transform your bathroom, or finish your basement, our experienced team has the skills to make your vision a reality.
Our remodeling services includes
Home additions & room expansions
Kitchen remodeling & renovations
Bathroom remodeling & tile work
Basement finishing
Flooring installation
And more interior & exterior home improvements
Fully licensed, bonded, and insured, we offer free estimates and a customer-first approach that sets us apart from other Columbus remodeling companies. From small to large-scale projects, we are dedicated to delivering results that enhance your home's beauty and functionality.
At Renew Additions and Remodeling, our goal is to be the go-to remodeling contractor in Columbus, Ohio, for homeowners seeking reliability, quality, and outstanding service.
General Copywriting
Whether it is for your corporate website, artist bio, or social media profiles, I create copy that is authentic to your brand. This is just a small sample of the copywriting I have done over the years.
Bringing the Heart Back to Healthcare: Copywriting for Spiralling Upwards Health & Wellness
Project Overview
When Zephyr approached me, they were facing a challenge that so many heart-led entrepreneurs hit: they had a beautiful, deeply impactful business, but their website copy felt cold, sterile, and entirely detached from who they actually are.
While their new website is currently being designed and built around my words, this case study breaks down the strategic copy overhaul we executed to transform their digital presence into a warm, safe, and deeply authentic space.
The Challenge
Zephyr is a queer, nonbinary, and neurodivergent integrative health coach, personal trainer, and bodywork practitioner. They create safe, deeply healing spaces for people who have felt completely invisible, dismissed, or burned by traditional medicine.
They brought me what they lovingly called "verbal chaos", a massive, meandering backstory filled with deep passion and incredible clinical expertise. They needed a writer who could step into that chaos, find the golden threads, and spin them into copy that felt less like a clinical textbook and more like an open, supportive conversation.
My mission was to make their copy clear, compelling, and incredibly easy to read, without losing an ounce of the soul, identity, and values that make Zephyr's work so vital.
The Strategy & Execution
1. Finding the Story in the Chaos
Instead of hiding Zephyr’s lived experience behind standard, boring professional bio templates, we put it front and center. I took their history as a dancer navigating chronic pain and turned it into a bridge of empathy for their future clients. We shifted the perspective from a detached medical authority to an honest, lived-experience partnership.
2. Trading Jargon for Human Connection
I systematically stripped away the rigid, deficit-based language commonly found in traditional health spaces.
The Old Way: Talking about "fixing symptoms" or treating people like a "puzzle to be solved".
The New Way: Inviting people to "listen to their bodies," look for "patterns," and move toward "autonomy and joy".
We anchored the entire brand voice in one grounding, human truth:
"You are not a puzzle to be solved, you are a whole human to be heard."
3. Making Complex Services Welcome and Clear
Zephyr does a lot—integrative coaching, biomechanics-based personal training, balanced bodywork, and craniosacral therapy. It’s incredibly easy for a prospective client to get overwhelmed by that much variety. I organized these modalities into clear, scannable sections that focus heavily on how a client will feel rather than just the clinical definitions. By using intentional, gentle bullet points, someone suffering from chronic burnout or mystery fatigue can instantly see themselves in the text and know they are in the right place.
4. Taking the Anxiety Out of the Next Step
For marginalized communities or people weary of healthcare spaces, booking a consultation can feel terrifying. We rewrote the booking process to be completely transparent, mapping out exactly what happens during a Discovery Call. It removes the guesswork and makes taking that first step feel safe, predictable, and supportive.
The Outcome
The true measure of a copywriting project isn't just a clean layout; it's how it makes the business owner feel. When Zephyr read the final copy, it moved them to tears. By capturing their voice, their story, and the true heart behind their work, we took a massive entrepreneurial weight off their shoulders, leaving them with copy that feels deeply authentic, intentional, and true to their brand.
Brand/Creative Copywriting: Band Bio Time Lords
Founded by Beth Hunter in 2014, Time Lords has been keeping the spirit of rock and roll alive for over a decade. Since their self-titled debut first hit the scene as a CD-only release in 2016, the band’s sound has evolved through four studio albums, including Into Oblivion, This Love, and Goodbye Cliché. Time Lords features a history shaped by the contributions of past members Chad Hughes, Jon Dilgard, Matt Hupp, and Ed Mann. Now operating as a solo powerhouse, Beth is keeping the momentum alive as she heads back into the studio to craft the fifth album.
Brand/Creative Copywriting: Queer Temple
Queer Temple is TUTV’s first LGBTQIA+ series, co-created by Temple Alumni Christopher Smith and Andreas Copes. The program examines the world through the eyes of LGBTQIA+ individuals, focusing on current events, history, and life in the queer community.
LGBTQIA+ history and education are crucial for understanding community dynamics. Temple University’s Pride Class, also known as CSI 4628: Empowerment of the LGBTQ+ Community Through the NYC Pride March, is a course that teaches students about the history of Pride, the LGBTQIA+ community, and how to get involved in the New York City Pride March.
On the Fall 2024 semester premiere of Queer Temple, host-in-training Lee welcomes the Director of Undergraduate Studies and Director of Communication Studies at Klein College of Media & Communication, Dr. Scott Gratson, Ph.D. Ph.D. (he/him) to the show. Dr. Gratson has served in various capacities for NYC Pride since 2017, including Captain of Spectator Services, for which he was awarded Volunteer of the Year by Heritage of Pride in 2022. Gratson created and teaches the “Pride Class” featured in this episode.
Later, host Laila Page welcomes some of Dr. Gratsons students, Cullen Mccormick (he/him), Kevin Murphy (he/him), Kimberly Gucciardi-Kreigh (she/they), and Camille Murphy (she/her) to the studio to discuss their experiences in the class, their roles in the NYC Pride March, and more.
Social Media Copywriting: Renew A&R LinkedIn
Renew Additions and Remodeling, LLC has been a trusted home remodeling contractor in Greater Columbus, Ohio, since 2014. Founded by Dan Rivera, we began as a small remodeling business focused on bathrooms and custom tile work. Today, we've grown into a full-service remodeling company specializing in home additions, kitchen remodels, bathroom remodels, basement finishing, flooring installation, and custom tile design.
As a locally owned and operated business, we pride ourselves on providing Columbus homeowners with high-quality craftsmanship, clear communication, and a clean job site. Whether you're looking to add more living space, update your kitchen, transform your bathroom, or finish your basement, our experienced team has the skills to make your vision a reality.
Our remodeling services includes
Home additions & room expansions
Kitchen remodeling & renovations
Bathroom remodeling & tile work
Basement finishing
Flooring installation
And more interior & exterior home improvements
Fully licensed, bonded, and insured, we offer free estimates and a customer-first approach that sets us apart from other Columbus remodeling companies. From small to large-scale projects, we are dedicated to delivering results that enhance your home's beauty and functionality.
At Renew Additions and Remodeling, our goal is to be the go-to remodeling contractor in Columbus, Ohio, for homeowners seeking reliability, quality, and outstanding service.
General Copywriting
Whether it is for your corporate website, artist bio, or social media profiles, I create copy that is authentic to your brand. This is just a small sample of the copywriting I have done over the years.
Bringing the Heart Back to Healthcare: Copywriting for Spiralling Upwards Health & Wellness
Project Overview
When Zephyr approached me, they were facing a challenge that so many heart-led entrepreneurs hit: they had a beautiful, deeply impactful business, but their website copy felt cold, sterile, and entirely detached from who they actually are.
While their new website is currently being designed and built around my words, this case study breaks down the strategic copy overhaul we executed to transform their digital presence into a warm, safe, and deeply authentic space.
The Challenge
Zephyr is a queer, nonbinary, and neurodivergent integrative health coach, personal trainer, and bodywork practitioner. They create safe, deeply healing spaces for people who have felt completely invisible, dismissed, or burned by traditional medicine.
They brought me what they lovingly called "verbal chaos", a massive, meandering backstory filled with deep passion and incredible clinical expertise. They needed a writer who could step into that chaos, find the golden threads, and spin them into copy that felt less like a clinical textbook and more like an open, supportive conversation.
My mission was to make their copy clear, compelling, and incredibly easy to read, without losing an ounce of the soul, identity, and values that make Zephyr's work so vital.
The Strategy & Execution
1. Finding the Story in the Chaos
Instead of hiding Zephyr’s lived experience behind standard, boring professional bio templates, we put it front and center. I took their history as a dancer navigating chronic pain and turned it into a bridge of empathy for their future clients. We shifted the perspective from a detached medical authority to an honest, lived-experience partnership.
2. Trading Jargon for Human Connection
I systematically stripped away the rigid, deficit-based language commonly found in traditional health spaces.
The Old Way: Talking about "fixing symptoms" or treating people like a "puzzle to be solved".
The New Way: Inviting people to "listen to their bodies," look for "patterns," and move toward "autonomy and joy".
We anchored the entire brand voice in one grounding, human truth:
"You are not a puzzle to be solved, you are a whole human to be heard."
3. Making Complex Services Welcome and Clear
Zephyr does a lot—integrative coaching, biomechanics-based personal training, balanced bodywork, and craniosacral therapy. It’s incredibly easy for a prospective client to get overwhelmed by that much variety. I organized these modalities into clear, scannable sections that focus heavily on how a client will feel rather than just the clinical definitions. By using intentional, gentle bullet points, someone suffering from chronic burnout or mystery fatigue can instantly see themselves in the text and know they are in the right place.
4. Taking the Anxiety Out of the Next Step
For marginalized communities or people weary of healthcare spaces, booking a consultation can feel terrifying. We rewrote the booking process to be completely transparent, mapping out exactly what happens during a Discovery Call. It removes the guesswork and makes taking that first step feel safe, predictable, and supportive.
The Outcome
The true measure of a copywriting project isn't just a clean layout; it's how it makes the business owner feel. When Zephyr read the final copy, it moved them to tears. By capturing their voice, their story, and the true heart behind their work, we took a massive entrepreneurial weight off their shoulders, leaving them with copy that feels deeply authentic, intentional, and true to their brand.
Brand/Creative Copywriting: Band Bio Time Lords
Founded by Beth Hunter in 2014, Time Lords has been keeping the spirit of rock and roll alive for over a decade. Since their self-titled debut first hit the scene as a CD-only release in 2016, the band’s sound has evolved through four studio albums, including Into Oblivion, This Love, and Goodbye Cliché. Time Lords features a history shaped by the contributions of past members Chad Hughes, Jon Dilgard, Matt Hupp, and Ed Mann. Now operating as a solo powerhouse, Beth is keeping the momentum alive as she heads back into the studio to craft the fifth album.
Brand/Creative Copywriting: Queer Temple
Queer Temple is TUTV’s first LGBTQIA+ series, co-created by Temple Alumni Christopher Smith and Andreas Copes. The program examines the world through the eyes of LGBTQIA+ individuals, focusing on current events, history, and life in the queer community.
LGBTQIA+ history and education are crucial for understanding community dynamics. Temple University’s Pride Class, also known as CSI 4628: Empowerment of the LGBTQ+ Community Through the NYC Pride March, is a course that teaches students about the history of Pride, the LGBTQIA+ community, and how to get involved in the New York City Pride March.
On the Fall 2024 semester premiere of Queer Temple, host-in-training Lee welcomes the Director of Undergraduate Studies and Director of Communication Studies at Klein College of Media & Communication, Dr. Scott Gratson, Ph.D. Ph.D. (he/him) to the show. Dr. Gratson has served in various capacities for NYC Pride since 2017, including Captain of Spectator Services, for which he was awarded Volunteer of the Year by Heritage of Pride in 2022. Gratson created and teaches the “Pride Class” featured in this episode.
Later, host Laila Page welcomes some of Dr. Gratsons students, Cullen Mccormick (he/him), Kevin Murphy (he/him), Kimberly Gucciardi-Kreigh (she/they), and Camille Murphy (she/her) to the studio to discuss their experiences in the class, their roles in the NYC Pride March, and more.
Social Media Copywriting: Renew A&R LinkedIn
Renew Additions and Remodeling, LLC has been a trusted home remodeling contractor in Greater Columbus, Ohio, since 2014. Founded by Dan Rivera, we began as a small remodeling business focused on bathrooms and custom tile work. Today, we've grown into a full-service remodeling company specializing in home additions, kitchen remodels, bathroom remodels, basement finishing, flooring installation, and custom tile design.
As a locally owned and operated business, we pride ourselves on providing Columbus homeowners with high-quality craftsmanship, clear communication, and a clean job site. Whether you're looking to add more living space, update your kitchen, transform your bathroom, or finish your basement, our experienced team has the skills to make your vision a reality.
Our remodeling services includes
Home additions & room expansions
Kitchen remodeling & renovations
Bathroom remodeling & tile work
Basement finishing
Flooring installation
And more interior & exterior home improvements
Fully licensed, bonded, and insured, we offer free estimates and a customer-first approach that sets us apart from other Columbus remodeling companies. From small to large-scale projects, we are dedicated to delivering results that enhance your home's beauty and functionality.
At Renew Additions and Remodeling, our goal is to be the go-to remodeling contractor in Columbus, Ohio, for homeowners seeking reliability, quality, and outstanding service.